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Maison de Choup is a British clothing brand that was founded in 2012 by George Hodgson. The brand is known for its focus on mental health and raising awareness of mental health issues through fashion. In this article, we will take a closer look at Maison de Choup store, its history, products, and mission.
History
Maison de Choup was founded in 2012 by George Hodgson, who was inspired to start the brand after struggling with his own mental health issues. The brand name is derived from the French word for "house" and "choup", which is a nickname for George's sister Charlotte, who also struggles with mental health issues. The brand's mission is to use fashion as a means of raising awareness about mental health and reducing the stigma associated with mental illness.
Products
Maison de Choup offers a range of clothing items for both men and women, including t-shirts, hoodies, sweatshirts, and accessories such as tote bags and phone cases. The brand's designs are simple and minimalist, with a focus on typography and bold statements. Many of the designs feature phrases related to mental health, such as "It's OK not to be OK" and "Mind over matter".
One of the brand's most popular products is the "Anxiety Warrior" t-shirt, which features the words "Anxiety Warrior" in bold letters. The t-shirt has become a symbol of hope for those who struggle with anxiety, and has been worn by celebrities such as Emma Watson and Joe Sugg.
Mission
Maison de Choup's mission is to raise awareness about mental health issues and reduce the stigma associated with mental illness. The brand aims to achieve this by using fashion as a means of starting conversations about mental health and promoting self-care and self-expression.
In addition to its clothing line, Maison de Choup also supports mental health charities through its sales. A portion of the proceeds from each sale is donated to mental health charities such as YoungMinds and the Charlie Waller Memorial Trust.
The brand has also launched several initiatives to raise awareness about mental health. In 2018, Maison de Choup launched a pop-up store in London's Covent Garden, which featured interactive installations designed to raise awareness about mental health. The store was also staffed by mental health professionals who were on hand to offer support and advice to visitors.
In 2019, Maison de Choup launched a mental health first aid kit, which includes items such as stress balls, mindfulness colouring books, and self-care cards. The kit is designed to help people cope with mental health issues and provide them with resources and support.
Impact
Since its launch in 2012, Maison de Choup has had a significant impact on raising awareness about mental health issues. The brand has been featured in numerous publications, including Vogue, Elle, and The Guardian, and has been worn by celebrities such as Emma Watson, Joe Sugg, and Fearne Cotton.
Maison de Choup's efforts to raise awareness about mental health have also been recognized by several organizations. In 2017, the brand won the Drapers Award for Best New Business, and in 2019, it was named as one of the top 10 ethical fashion brands by Good On You.
Conclusion
Maison de Choup is a British clothing brand that was founded in 2012 with the aim of raising awareness about mental health issues and reducing the stigma associated with mental illness. The brand offers a range of minimalist clothing items and accessories that feature bold statements related to mental health, and supports mental health charities through its sales.
The brand's efforts to raise awareness about mental health have had a significant impact, with the "Anxiety Warrior" t-shirt becoming a symbol of hope for those who struggle with anxiety. Maison de Ch
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Maison de Choup is a British clothing brand that was founded in 2012 by George Hodgson. The brand is known for its focus on mental health and raising awareness of mental health issues through fashion. In this article, we will take a closer look at Maison de Choup store, its history, products, and mission.
History
Maison de Choup was founded in 2012 by George Hodgson, who was inspired to start the brand after struggling with his own mental health issues. The brand name is derived from the French word for "house" and "choup", which is a nickname for George's sister Charlotte, who also struggles with mental health issues. The brand's mission is to use fashion as a means of raising awareness about mental health and reducing the stigma associated with mental illness.
Products
Maison de Choup offers a range of clothing items for both men and women, including t-shirts, hoodies, sweatshirts, and accessories such as tote bags and phone cases. The brand's designs are simple and minimalist, with a focus on typography and bold statements. Many of the designs feature phrases related to mental health, such as "It's OK not to be OK" and "Mind over matter".
One of the brand's most popular products is the "Anxiety Warrior" t-shirt, which features the words "Anxiety Warrior" in bold letters. The t-shirt has become a symbol of hope for those who struggle with anxiety, and has been worn by celebrities such as Emma Watson and Joe Sugg.
Mission
Maison de Choup's mission is to raise awareness about mental health issues and reduce the stigma associated with mental illness. The brand aims to achieve this by using fashion as a means of starting conversations about mental health and promoting self-care and self-expression.
In addition to its clothing line, Maison de Choup also supports mental health charities through its sales. A portion of the proceeds from each sale is donated to mental health charities such as YoungMinds and the Charlie Waller Memorial Trust.
The brand has also launched several initiatives to raise awareness about mental health. In 2018, Maison de Choup launched a pop-up store in London's Covent Garden, which featured interactive installations designed to raise awareness about mental health. The store was also staffed by mental health professionals who were on hand to offer support and advice to visitors.
In 2019, Maison de Choup launched a mental health first aid kit, which includes items such as stress balls, mindfulness colouring books, and self-care cards. The kit is designed to help people cope with mental health issues and provide them with resources and support.
Impact
Since its launch in 2012, Maison de Choup has had a significant impact on raising awareness about mental health issues. The brand has been featured in numerous publications, including Vogue, Elle, and The Guardian, and has been worn by celebrities such as Emma Watson, Joe Sugg, and Fearne Cotton.
Maison de Choup's efforts to raise awareness about mental health have also been recognized by several organizations. In 2017, the brand won the Drapers Award for Best New Business, and in 2019, it was named as one of the top 10 ethical fashion brands by Good On You.
Conclusion
Maison de Choup is a British clothing brand that was founded in 2012 with the aim of raising awareness about mental health issues and reducing the stigma associated with mental illness. The brand offers a range of minimalist clothing items and accessories that feature bold statements related to mental health, and supports mental health charities through its sales.
The brand's efforts to raise awareness about mental health have had a significant impact, with the "Anxiety Warrior" t-shirt becoming a symbol of hope for those who struggle with anxiety. Maison de Ch
