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Burton is a prominent brand in the world of snowboarding, known for its high-quality gear and apparel. Founded in 1977 by Jake Burton Carpenter, the brand has played a significant role in the growth and development of snowboarding as a sport.
The history of Burton began in Londonderry, Vermont, where Carpenter was inspired by the snurfing, a precursor to snowboarding that involved riding a single board down a hill. Carpenter began experimenting with different board designs, eventually creating a prototype that he called the Burton Backhill. This board featured a pointed nose and a swallowtail, which helped riders to steer and control their speed. In 1977, Carpenter founded Burton Snowboards and began selling his boards out of his barn.
Over the next few years, Burton began to establish itself as a leading brand in the snowboarding world. The company introduced a range of innovative products, including the first highback binding, which allowed riders to control their board more effectively. Burton also developed a line of snowboarding apparel, including jackets, pants, and gloves, which were designed to keep riders warm and dry in even the harshest conditions.
Burton's popularity
As the popularity of snowboarding grew, Burton continued to innovate and expand its product line. In 1985, the company introduced the first snowboarding-specific boot, which provided better support and control than traditional ski boots. Burton also developed the first snowboarding-specific binding, which was designed to work with the unique movements and mechanics of snowboarding.
In addition to its product development, Burton played a significant role in the growth and development of snowboarding as a sport. The company sponsored a number of high-profile events, including the Burton US Open, which became one of the premier events in the snowboarding world. Burton also sponsored a number of athletes, including Shaun White, who won numerous Olympic medals and X Games titles while riding for the brand.
Today, Burton is one of the most well-known and respected brands in the snowboarding world. The company offers a wide range of products, including boards, bindings, boots, and apparel, and continues to push the boundaries of innovation and design. In addition to its product offerings, Burton is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
One of the key factors that sets Burton apart from other snowboarding brands is its commitment to innovation and design. The company has a team of engineers and designers who are constantly experimenting with new materials and technologies, looking for ways to improve the performance and functionality of its products. This commitment to innovation has resulted in a number of groundbreaking products, including the Step On binding system, which allows riders to quickly and easily attach and detach their boots from their bindings.
Burton's distinction
Another factor that sets Burton apart is its focus on sustainability. The company has implemented a number of initiatives to reduce its environmental impact, including using recycled materials in its products and packaging, sourcing sustainable materials, and partnering with organizations to promote sustainability in the snowboarding community. Burton has also implemented a number of programs to reduce its carbon footprint, including investing in renewable energy and offsetting its carbon emissions through carbon credits.
In addition to its focus on innovation and sustainability, Burton is also known for its strong brand identity and marketing efforts. The company has built a loyal following of snowboarders who are drawn to the brand's unique aesthetic and rebellious spirit. Burton's marketing campaigns often feature edgy imagery and messages that tap into the snowboarding subculture, which has helped to establish the brand as a cultural icon.
Overall, Burton is a brand that has played a significant role in the growth and development of snowboarding as a sport. Through its commitment to innovation, sustainability, and strong brand identity, the company has established itself as one of the leading brands in the snowboarding world. With a continued focus on pushing
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Burton Discount Codes
Offers You Might Like
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About
Burton
Similar Stores
Newsletter
Burton is a prominent brand in the world of snowboarding, known for its high-quality gear and apparel. Founded in 1977 by Jake Burton Carpenter, the brand has played a significant role in the growth and development of snowboarding as a sport.
The history of Burton began in Londonderry, Vermont, where Carpenter was inspired by the snurfing, a precursor to snowboarding that involved riding a single board down a hill. Carpenter began experimenting with different board designs, eventually creating a prototype that he called the Burton Backhill. This board featured a pointed nose and a swallowtail, which helped riders to steer and control their speed. In 1977, Carpenter founded Burton Snowboards and began selling his boards out of his barn.
Over the next few years, Burton began to establish itself as a leading brand in the snowboarding world. The company introduced a range of innovative products, including the first highback binding, which allowed riders to control their board more effectively. Burton also developed a line of snowboarding apparel, including jackets, pants, and gloves, which were designed to keep riders warm and dry in even the harshest conditions.
Burton's popularity
As the popularity of snowboarding grew, Burton continued to innovate and expand its product line. In 1985, the company introduced the first snowboarding-specific boot, which provided better support and control than traditional ski boots. Burton also developed the first snowboarding-specific binding, which was designed to work with the unique movements and mechanics of snowboarding.
In addition to its product development, Burton played a significant role in the growth and development of snowboarding as a sport. The company sponsored a number of high-profile events, including the Burton US Open, which became one of the premier events in the snowboarding world. Burton also sponsored a number of athletes, including Shaun White, who won numerous Olympic medals and X Games titles while riding for the brand.
Today, Burton is one of the most well-known and respected brands in the snowboarding world. The company offers a wide range of products, including boards, bindings, boots, and apparel, and continues to push the boundaries of innovation and design. In addition to its product offerings, Burton is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
One of the key factors that sets Burton apart from other snowboarding brands is its commitment to innovation and design. The company has a team of engineers and designers who are constantly experimenting with new materials and technologies, looking for ways to improve the performance and functionality of its products. This commitment to innovation has resulted in a number of groundbreaking products, including the Step On binding system, which allows riders to quickly and easily attach and detach their boots from their bindings.
Burton's distinction
Another factor that sets Burton apart is its focus on sustainability. The company has implemented a number of initiatives to reduce its environmental impact, including using recycled materials in its products and packaging, sourcing sustainable materials, and partnering with organizations to promote sustainability in the snowboarding community. Burton has also implemented a number of programs to reduce its carbon footprint, including investing in renewable energy and offsetting its carbon emissions through carbon credits.
In addition to its focus on innovation and sustainability, Burton is also known for its strong brand identity and marketing efforts. The company has built a loyal following of snowboarders who are drawn to the brand's unique aesthetic and rebellious spirit. Burton's marketing campaigns often feature edgy imagery and messages that tap into the snowboarding subculture, which has helped to establish the brand as a cultural icon.
Overall, Burton is a brand that has played a significant role in the growth and development of snowboarding as a sport. Through its commitment to innovation, sustainability, and strong brand identity, the company has established itself as one of the leading brands in the snowboarding world. With a continued focus on pushing
